Rubik’s UK Championship

CHALLENGE:
To raise positive awareness of the Rubik’s UK Championships event and winners across local, national and online press, as well as social media.

APPROACH:
To make this annual event stand out from previous years. Our approach was to link in with the release of Star Wars: The Force Awakens the following month, via a Han Solo mosaic made out of Rubik’s Cubes. A bespoke Han Solo Rubik’s mosaic was designed and created by Speedcubers and their families throughout the event Photostory issued of the final mosaic An influencer strategy implemented where bloggers were challenged to solve the Rubik’s Cube as fast as possible. Traditional media relations focus on the winner of the competition across national and regional press. Partnered with ToyTesters.TV to produce a video capturing the highlights of the event
IMPACT:
Number of pieces of coverage: 40
Total Reach: 53,183,614