Lindam Stair Gates

CHALLENGE
Making Lindam stair gates stand out amidst the humdrum of the parenting safety essentials market.

APPROACH
Cue ‘Safety First’ – an initiative devised by Norton PR and hosted by Mumsnet to include a review and survey programme with its online parenting community. A radio campaign concluded the activity with key spokespeople interviewed regarding the results during Child Safety Week. To highlight the Safety First message, a targeted review programme of Lindam key products was issued to key parenting bloggers to amplify safety discussions.

IMPACT

Highlights:
Mumsnet Campaign – ROI 25:1
Radio Campaign – ROI 11:1
Smashed all KPIs set