LEGO® Ninjago Premiere

CHALLENGE:
To make the new LEGO Ninjago TV Show on Cartoon Network the number one talked about kid’s show and launch the product range with a bang!

APPROACH:
It takes a Ninja to organise a premiere…..! Executed a red-carpet premiere event that doubled as a fun and exciting consumer experience as well as a national picture story Generate high engagement with the LEGO Ninjago brand by offering fun ninja themed ‘fun in the foyer’ for guests Screen episodes of the new season of Ninjago as an exclusive red carpet premiere for media, celebrities and lucky Ninjago fans Teamed up with Fun Kids radio as a key media partner to extend the reach of the event and secure celebrity interviews on the day Parkour Ninja style free runners to entertain the crowds and guests to create wow factor experience Midnight projection of LEGO Ninjas on the white cliffs of Dover

IMPACT:
16,815,327 – media readership
500 – influencers engaging directly with the brand