Disney ranges: Jakks Pacific

CHALLENGE:
Working across all Disney licensed ranges within the Jakks Pacific portfolio, we are continually tasked with creating engaging, immersive and workable campaign plans to link back to Disney and their iconic messaging and brand positioning:
Our recent Disney campaigns have included:

Snow Glow Elsa Toddler Doll:
Our campaign led to her being crowned Toy Of The Year by in 2014 and inclusion in the TRA Dream Dozen Xmas Toy listing
Working with Daily Mail to generate a featured pre-Xmas on stock shortages including pics of stock arriving and being shipped to Entertainer. Positive story in a packed pre-Xmas marketplace. Achieved front cover mention and DPS in paper plus online
‘Frozen In’ Blogger and Influencer outreach campaign
Targeted print partnerships across all key girls’ titles including Frozen Magazine
Partnership with Disney on all outreach including Disney Xmas Event & Look Book
Working in collaboration with Smyths as a destination retailer across all Xmas Gift Guide sell in
Estimated Reach: 46,500,000+

Gift ‘Ems range launch:
YouTuber ToysandMe partnership – unboxing campaign to announce range and showcase product USP’s
Sampling campaign including targeting blogger community outreach
Girls print media partnerships
Negotiated One For Every Reader Promotional partnership with Daily Express – generated front cover flash and in-paper feature
Estimated Reach: 18,000,000+

Star Wars Big Figs:
Dedicated TV Product Placement campaign ahead of movie release
Succeeded in placing product across This Morning, CNN, GMB, CNBC
Estimated Reach: 40,000,000+